The Who Mug

The Who Mug
  • The Who Mug
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About Joe Sia
Joe Sia was a shooting star, a genuine, hands-down, everyone-agrees-on-this star at shooting [photographs], and his departure from this planet in 2003 at the tender age of 57 was too soon for a man of his talent. Born in the Bronx and a committed Yankees man, Joe loved music and gravitated around the Fillmore East and the flower-power youth-culture rock scene from whence he set out to capture some of the most incredible sounds of the last half-century. How could Joe capture sounds on camera film? He did it by focusing on the faces of the performers and the woozing-oozing crowd and by giving the background, whether simple or wild, the importance it deserved in defining the artist and event. Sia's entire archive consists more than a quarter of a million photographs that document almost 35 years of music genre and giants.