Griffin took early inspiration for his art from American advertising, and BG137's central Bull's Eye theme was drawn in the style of a highway outdoor advertising billboard. Common Griffin images of the bleeding heart were both obvious and hidden, and the rich color was typical of his posters.
The poster was only printed once before the concert. The green background varies from light to dark throughout the print run. It measures 14" x 22 1/16".
The 2nd printing is on coated stock and has "W 2021" in the lower right hand margin. It was printed in 2021 by Wolfgang's in a 250 copy run. This reprint measures 14" x 22".
Rick Griffin grew up in the surfing culture of Southern California, a milieu which had a profound influence on his art. After high school, he worked on the staff of Surfer magazine and created the best-known surfing cartoon character of the time, Murphy. After his move to San Francisco in 1967, be began combining eclectic typefaces and decorative borders with brilliant colors in his concert posters. Griffin's compositions were complex without being illegible. A perfectionist, Griffin often applied dozens of overlays and redrew lettering again and again until he was satisfied. In the early 1970s, Griffin became a born-again Christian and religious themes dominated his work until his death in a motorcycle accident in 1991.