Jack Healy of Amnesty International sought out Bill Graham to produce a tour that would focus attention on their efforts world-wide over the last 25 years. The tour quickly took shape after Bono of U2 signed on, but the undertaking was not without crises. An early venue lost money, and there was a contentious meeting about television rights. In the end, the tour served as excellent promo for the participating bands, the concerts were sold out, and MTV filmed the grand finale at Giant's Stadium.