Big Brother and the Holding Company Poster
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This poster is also known as Neon Rose #3 (NR-3).
There are two variants of the 1st printing poster. Both were printed before the concert and measure 14" x 20".
The 1st printing A is on glossy coated stock.
The 1st printing B is on uncoated index.
There is another 1st printing B variant (see MTX670117-B) that also measures 14" x 20" and was printed before the concert. This version is on uncoated stock and omits the blue ink found in all other versions.
The 2nd printing poster is on uncoated index and was printed after the concert. It is narrower than the original posters, measuring 13 7/8" x 20".
Born in Spain, Victor Moscoso was the first of the rock poster artists with serious academic training and experience. At the Avalon Ballroom in San Francisco, Moscoso saw rock posters and decided that he could "make some money doing posters for those guys." In 1966, he began designing posters for the Avalon Ballroom; and under his own imprint, Neon Rose, a series for the Matrix, a San Francisco nightclub. Moscoso's style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects. He used clashing, vibrating colors and deliberately illegible psychedelic lettering to demand attention.