Crosby, Stills, Nash & Young Poster
"If I hadn't done it, someone else would have. …once we were going to do it, we wanted to do it right. …"
By the early 70's rock bands were burned out from the road. Performers wanted to travel less and make money faster.
Bill Graham's Day on the Green concerts were the first prototypes of "festival" shows - multi performer sets in stadium settings. Staged on the lawn of the Oakland Coliseum, the Day on the Green concerts were a summer series started in 1973 that continued until shortly after Graham's death in 1991.
"That was why I came up with the name "Day on the Green". I wanted to make these events special. I wanted to create giant outdoor sets so the bands would be going into a space that was like a theater piece."
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Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.