Bill Graham's Day on the Green concerts were the first prototypes of "festival" shows - multi performer sets in stadium settings. Staged on the lawn of the Oakland Coliseum, the Day on the Green concerts were a summer series started in 1973 that continued until shortly after Graham's death in 1991.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.