Jeff Beck Group Postcard
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Everything about this Randy Tuten artwork was sleek; the passenger train express, the industrial ductwork and the nose-diving blimp. The more liquid lettering, advertising The Jeff Beck Group, Aynsley Dunbar and Zephyr, a short-lived bluesy-rock band from Colorado, provided decorative counterpoint to the mechanical systems.
The postcard was only printed once before the concert. It measures 4 5/8" x 7 1/16".
There were also some pre-concert double-sized mailers printed that were conjoined with the BG169 image (see BG168/169). They measure 7" x 9 1/4".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.