The Grateful Dead had benefited from a February, 1970 concert on their behalf, and it was only natural that the band, here playing in a reconfigured arrangement of solo and new acts, should contribute to the general fund. Many of these performers had been associated with other bands; Bloomfield with Paul Butterfield and later Electric Flag, Kaukonen late of Jefferson Airplane and on his way to Hot Tuna exclusively. Artist Tuten, however, retained the familiar Dead artwork.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.