The 1st printing handbill presents a hand drawn design in purple ink on thin yellow paper. The word "Love" in the center has a heart for the "o". It measures 8 1/2" x 11".

The 1st printing A handbill (see FD109-A) is also on thin yellow paper, but on this variant, pink ink is used for the word "Love" and for other parts of the design, which is different from the regular 1st printing. "Blue Cheer" is at the bottom etched in bubble letters. It measures 8 1/2" x 11".

Born in Detroit, Stanley Miller became known as "Mouse" after illustrating countless notebooks with his signature rodent sketch. Miller found an outlet for his creativity in pin-striping cars and airbrushing hot rod designs on posters and T-shirts. Mouse migrated to San Francisco in 1964, where he first met the artists associated with Family Dog, the organization producing dance concerts at the Avalon Ballroom. With collaborator Alton Kelley, Mouse experimented broadly with composition, lettering and imagery: Kelley came up with the ideas and Mouse executed the designs. Mouse and Kelley helped to establish the psychedelic style of expression under the name Mouse Studios.