Randy Tuten and Daddy Bread, a San Francisco friend and graphic artist named Bill Bostedt, teamed up on this return to an earlier Fillmore-style poster advertising Taj Mahal. The poster gave a heads-up for the Ten Years After concert at Winterland the following weekend.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 9/16" x 7".
There were also some pre-concert double-sized postcard mailers printed that were conjoined with the BG278 image. They measure 7" x 9 1/4".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.