Taj Mahal was a Los Angeles band, but they preferred the big, extended-family atmosphere of San Francisco to the pretension of L.A. The band was "... way happy" when they'd hear they were booked to play San Francisco.
The handbill was printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG203 image (see BG203/204). They measure 7" x 9 1/4".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.