The Who Postcard
Image may not exactly match item shipped.
The Who headlined at the Fillmore East just two weeks after the venue opened. The Joshua Light Show, pioneered and perfected by director Joshua White, staged its first show for Bill Graham in Toronto, in 1967. Impressed with their work, Graham hired White and his team when he opened the Fillmore East and granted them headline billing.
The postcard was only printed once before the concert. It measures 4" x 7".