The Who Poster
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In 1973 The Who opened up their Quadrophenia tour at the Cow Palace in San Francisco. After taking the stage late, Keith played for just over an hour before passing out onto his drums twice, clearly too incapacitated to perform. Pete Townshend asks the audience for a capable drummer, and one 19-year old boy from Muscatine, Iowa named Scott Halpin emerges from the crowd, takes the reins, and plays the final 3 songs of the show with The Who.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.