Grateful Dead Handbill
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Olde-time advertising was Tuten's vehicle of choice for this concert featuring Motown recording artist and influential sax man Junior Walker and his All Stars.
The handbill was printed once before the concert. It has a calendar of upcoming Bill Graham events on the reverse, and it measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG177 image. They measure 7" x 9 1/4".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.