Grateful Dead Poster
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New Riders of the Purple Sage, Jerry Garcia's side project, country-sound band, was formed in late 1969 and was a big hit with the already Dead-heads. Opening frequently for the Dead, the band exchanged Phil Lesh, Mickey Hart and Jerry himself for other players over the years as the commitments for Dead dates increased but enjoyed the country music influence of Jerry's friend John "Marmaduke" Dawson for much of its existence. At this early summer concert, NRPS appeared with the Grateful Dead, Commander Cody and the Beach Boys.
Day[s] on the Green were special events designed by Bill Graham in the early 1970s to satisfy both fan interest and escalating financial demands from the bands. Huge outdoor 'sets,' the first theatre-like event was staged at the Kezar Pavilion in May, 1973 but future concerts, renamed Day on the Green, soon moved to the Oakland venue. Very successful both economically and artistically, Graham staged seven or eight of these festivals each spring and summer for a number of years
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.