The 1st printing poster is extremely similar to the reprint. When looking at the back side of the poster, small vertical rows in the paper stock are visible which are not in the reprint. It measures 14" x 20".
The 2nd printing looks very similar to the original. However, this printing does not contain the vertical rows in the paper stock. This printing was printed and shipped directly to a record company for distribution to record stores around the country. The 2nd printing, which do not contain rows, are very difficult to find and are in fact more rare than the 1st printings. It also measures 14" x 20".
Trained as a commercial artist, Bob Fried came to San Francisco from New York to study at the Art Institute and work as a free-lance designer. In 1966, he began to look at the rock posters that were appearing throughout the Bay Area. Encouraged by Victor Moscoso, whom he met at the Art Institute, he began to create his own posters. He wanted to keep them simple to convey feelings of dimensional space, similar to an acid trip. Fried attempted to convey the feeling of the plasticity of time that was his experience on LSD.